Peter Moore Wants EA Sports to Branch Out
Posted: 09 September 2007 08:12 PM     [ Ignore ]  
Total Posts:  29
Joined  2007-08-13

The New York Times has an article/interview with new EA Sports prez Peter Moore about where he plans to go with the brand. He’s talking about expanding it out past the video game space into a broader sports-related arena with sights set on competing with the likes of ESPN.

Is this crazy talk or do you think Moore can make EA Sports relevant outside of Madden [Insert Year] and Tiger Woods [Ditto]?