Did you know thirty million American households cannot afford fully to heat or cool their homes? With the cost of energy on the rise, energy efficiency is important to curb skyrocketing energy bills.

Tide Coldwater and the Alliance to Save Energy challenge you to wash your laundry in cold water. You’ll not only save energy and money — but you’ll get great cleaning results too. Tide will even send you a free sample of Tide Coldwater to get you started!

Tide® Coldwater is specially designed with an increased amount of surfactant chemistry that allows it to penetrate easily into fabrics. Tide Coldwater delivers great cleaning, even on the toughest stains, when used in a cold water wash.

It’s the coolest way to clean! 

http://www.tide.com/tidecoldwater/challenge.jhtml;jsessionid=GWE23FD0MJMINQFIAJ4KYFA?display=sample