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Tamara Mellon Quits Jimmy Choo

Posted by Andru Edwards Categories: Fashion Designers, News,

Tamara MellonTamara Mellon has quit Jimmy Choo. The entrepreneur - who founded the footwear and accessories brand in 1996 along with former cobbler Jimmy Choo - has stepped down as Chief Creative Officer of the company following its takeover and integration with private Italian luxury goods group Labelux.

The 44-year-old - who ceased to have any financial interest in the group after its $800 million acquisition in May - is set to be followed out of the company by current Chief Executive Joshua Schulman, who will complete a transition phase into 2012.

"Jimmy Choo is an outstanding brand with enormous growth potential and the ability to deliver material growth synergies across our group. With a successful transition behind them, we respect their wish to move on to other challenges," said Labelux's chief executive Reinhard Mieck.

Since Tamara and Jimmy set up the business, it has grown from being a small company to a global brand, which sells handbags, scarves and fragrances, among other luxury items. Earlier this year, Tamara - who was awarded an OBE in 2010 for her services to Britain's fashion industry - explained she is "extremely proud" of the company's heritage and put the success of the group down to its constant flow of "innovation and energy":

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Tamara Mellon Stars in Jimmy Choo Perfume Ad

Tamara Mellon starring in the Jimmy Choo Perfume campaign

While perfume sales may not be up there for some celebs, fashion designers like Marc Jacobs and Dolce & Gabbana seem to fare better. Not surprisingly, Jimmy Choo has released its own fragrance, with its co-founder and Chief Creative Officer, Tamara Mellon, taking over modeling duties.

"We've transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us... Fragrance is such an important accessory for women -- I think it will have a very broad reach. Our customer is every woman," Mellon explained.

Mellon worked closely with fashion photographers Inez van Lamsweerde and Vinoodh Matadin for the campaign (pictured above).

Click to continue reading Tamara Mellon Stars in Jimmy Choo Perfume Ad

Read More | Stylelist

Jimmy Choo to Unveil Perfume

Tamara Mellon is to launch a Jimmy Choo fragrance.

The shoe tycoon is to launch the perfume next year after having signed a 12-year contract with Inter Parfums, the company responsible for the scents of fashion houses Burberry, Lanvin and Paul Smith. Rumors of a fragrance have been circulating within the fashion world for some time, and Mellon has made no secret of the fact that she believes that a perfume is an “integral part of the modern wardrobe.”

“It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life.”

Elsewhere in the Jimmy Choo empire, the British businesswoman - who currently owns a fifth of the firm - recently dismissed reports she was planning to sell the company, which is believed to be worth $800 million.


Tamara Mellon Sticking With Jimmy Choo

Posted by Andru Edwards Categories: Fashion Designers, News, Rumors,

Tamara MellonTamara Mellon is to continue as president of .

The shoo tycoon - who founded the exclusive footwear company in 1996 and now owns a fifth of the firm - has revealed she has no plans to step down from her current role, as there is too much “future growth” left in the business.

“I’m not going anywhere. There is too much future growth in the business for me to leave now. We’re looking at all the different options available to us and it’s hard to know which is preferable until we’ve really examined them all.”

Her comments follow reports she and the other Jimmy Choo shareholders are preparing to appoint financial advisors in a bid to sell the company, which is believed to be worth up to $800 million.

Tamara, who oversees the label’s brand image, recently admitted she uses applications on her iPhone to plan and organize her wardrobe, as it helps her to save time. “One trick I do is I have my closet on my iPhone. I always have so many events coming up so I will take some time and prepare, say, the next 10. The outfits are all photographed and uploaded onto my iPhone, so that when I’m travelling and I’m in the office running late, one of my girls can run over to the hotel and they know - from the download - what to pull out, and it’s ready to go. It’s such a timesaver.”


Tamara Mellon to Sell Jimmy Choo

Posted by Andru Edwards Categories: Fashion Designers, News, Rumors, Footwear,

Tamara MellonTamara Mellon is to sell her label.

The shoe tycoon - who was recently named as the founder and chief creative officer of the luxurious footwear firm - is reportedly close to appointing financial advisors in a bid to sell the company, which is worth up to $800 million. The 43-year-old entrepreneur owns a fifth of the brand, whose celebrity fans include , Sarah Jessica Parker and Beyonce Knowles.

Tamara began at the exclusive company in 1996 and was previously known as founder and president. Her new position of founder and chief creative officer saw her continue to oversee the label’s brand image, which included product design, public relations and advertising campaigns.

“Today’s announcement acknowledges the important contribution that Tamara makes to our brand image and design process. This new title is a better reflection of Tamara’s responsibilities and accomplishments at Jimmy Choo. Together with our creative team, she has been at the forefront of developing product and marketing, which has fuelled growth of the company,” Jimmy Choo chief executive officer Joshua Schulman said of the new appointment.


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