Stella McCartney has launched her first men’s lifestyle collection.

The British designer, who is the visionary behind the Great Britain kit for the 2012 Olympic Games, is celebrating her new role by unveiling three sports-inspired collections, which cater for both men and women.

“This is the first lifestyle-inspired collection and apart from bespoke tailoring, it’s the first time I’ve ever done anything for men. It’s interesting to be able to work on both men’s and women’s looks in a more casual sporting arena, and to have a kind of easiness to them that appeals to people but still has a sort of edge, an element of the language of the Olympic games and Team GB.”

The new menswear collection will celebrate the Best of British and is to feature T-shirts, track pants and hooded sweatshirts in the designer’s signature clean-cut style. Meanwhile, the women’s line will “focus on the art of layering,” with tank tops and capes among the pieces on offer.