Julien Macdonald will launch a bespoke service in 2012.

The designer has experienced such an increase in demand for his made-to-measure service that he has decided to set up his own atelier which will be devoted to helping clients create "special outfits" from UK sourced fabrics.

"Working closely with a client to create a special outfit is so much fun. I love the idea of being able to do more of that. I'm really excited about setting up the atelier. I've always tried to source UK fabrics and use UK manufacturers for my ready to wear collections, so having a dedicated in-house atelier to produce 'Made in Britain' pieces for my clients is a dream come true for me."

Julien's new venture will be supported by an in-house workshop wholly devoted to the bespoke British service. Julien has previously revealed he hoped to tone down his designs as he believes some of his past creations have been too daring: "I know now that you can be glamorous and sexy without having to show it all. I'm constantly learning and finding out about new techniques. It's like asking a great reader 'Have you read all the books in the world?'"