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Sunday October 10, 2010 5:38 am

Jimmy Choo to Unveil Perfume

Tamara Mellon is to launch a Jimmy Choo fragrance.

The shoe tycoon is to launch the perfume next year after having signed a 12-year contract with Inter Parfums, the company responsible for the scents of fashion houses Burberry, Lanvin and Paul Smith. Rumors of a fragrance have been circulating within the fashion world for some time, and Mellon has made no secret of the fact that she believes that a perfume is an “integral part of the modern wardrobe.”

“It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life.”

Elsewhere in the Jimmy Choo empire, the British businesswoman - who currently owns a fifth of the firm - recently dismissed reports she was planning to sell the company, which is believed to be worth $800 million.

Gallery: Jimmy Choo to Unveil Perfume



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