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Tuesday April 13, 2010 7:28 pm

Gucci Announces Children Range

Frida Giannini at the end of the Gucci Fall/Winter 2010 showMove over, Gap Kids— is set to launch a children’s wear line.

The Italian fashion house’s creative director, Frida Giannini, wants to branch out into kids clothes with a range available starting in June. The first line will be unveiled in Italy and then hit around 40 stores worldwide. Frida is currently in Singapore - where she announced her future plans - and was honored to have an orchid named after her, the Paravanda Frida.

“It was very touching and I loved the thought that the orchid will still be there a few hundred years from now. I have never experienced such an honor before.”

The orchid, a white flower with fuchsia tips, was also the inspiration for 88 limited edition Boston bags which Frida exclusively designed for Singapore to benefit children’s charity Mainly I Love Kids (MILK). The white-and-pink Paravanda Frida bags sold out within a month of their launch in February, which left Frida stunned. Speaking at the opening of the revamped Gucci flagship at the Paragon mall on Orchard Road, Frida told WWD, “I always feel surprised in a very positive way at how customers really relate to the brand.”

Gallery: Gucci Announces Children Range



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