Carine Roitfeld insists her new magazine will not compete with Vogue.

The former French Vogue editor - who was at the helm of the respected fashion publication for over 10 years - is set to launch CR Fashion Book and promises she is creating "something different" to what is already on the market.

"The name's not a big surprise, but oh well. [It is a] celebration of fashion and creativity. Vogue is a very beautiful magazine, an institution, and I learned so much working there. You can't put yourself into competition with a magazine like Vogue; you have to create something new, something different."

The magazine will be produced in New York and over half of its 50,000 copies will be distributed in Europe - priced around $10 - with the remainder in the US and Asia. The quarterly publication will also have an online presence focusing on art, culture and fashion and not otherwise present in the print version.

"It's like a new baby," Carine said.

Carine has previously admitted she had planned an internet venture, but felt it would take up too much of her time. "Initially I wanted it on the internet, but it's a lot of investment, a lot of time, I do not know if it suits me. I know that now you have to work with the internet and the photos are of very good quality on the iPad, but things quickly go out of style on the internet. We'll start with print: a September issue next fall in English."