Eclipse actress Ashley Greene is the new face of Avon’s affordable beauty brand Mark.

The 23-year-old, who plays Alice Cullen in the hit vampire movie franchise, is “thrilled” to have signed a deal with the cosmetics firm, replacing The Hills star Lauren Conrad.

“I am thrilled to join the Mark family. Mark has been on my radar not only because of their great fashion and beauty products, but because the brand inspires young women to feel beautiful inside and out,” said Ashley, who will appear on a series of TV and magazine adverts.

“Ashley has a natural beauty, but I love that she experiments with fashion. She mixes it up and makes it her own. We have this mission of celebrating young women making their mark on the world. Ashley has set goals for herself and is achieving those goals,” said global president Claudia Poccia.

Ashley - whose first advertising campaign will launch this autumn - says she was attracted to the company because of its approach towards young girls: “What really sealed the deal was its empowering message to young women, which is something I relate to.”