Anna Wintour, Ashley Olsen, Isaac Mizrahi, Zac Posen, Chanel Iman, Alexander Wang, Sarah Jessica Parker, Coco Rocha, P. Diddy, and many more top people in the fashion industry are actually asking for your help.

The city of New York has organized Fashion’s Night Out in an effort to raise awareness of the importance of, well, shopping. Check out the video and participate in the festivities on September 10th if you’re in town!