Something fishy is going on with underwater wildlife, and celebrities like Lizzie Jagger, Jerry Hall, and Emilia Fox are shedding light on the issue by getting nude.

Not unlike PETA's "I'd Rather Go Naked Than Wear Fur" campaign, FISHLOVE is a campaign founded by actress Greta Scacchi and photographed by John Rankin to spread awareness about the dangers of overfishing. "Fish stocks are at a critical level. This could not only  see fish wiped out, but could have a devastating impact on the climate. "There is a real chance of turning things around, and celebrities are a great way of raising awareness," Scacchi explained.

The photographs (more seen after the jump) will be on display starting October 25 at the Pertwee, Anderson & Gold gallery in London, coinciding with an EU summit which will address the overfishing issue.