Has Jessica Simpson traded in concerts stages for the runway?

Although her name is attached to a line of shoes, handbags, perfume and lingerie, the catwalk gig is not something we’re used to seeing from Simpson. Thankfully, someone allowed her to use her best serious face in Ozlem Suer’s fashion show. (You can see more stills after the jump.)

Her appearance in Paris was, of course, documented for a reality project. Jessica, who has had highly-documented struggles with weight, is currently filming The Price of Beauty for VH1. In the series, the 29-year-old will travel the globe to chat with various women about the beauty industry. (Cue her Proactiv commercials now.)

No word yet when Price will debut.