Gisele Bundchen has been named the new face of Chanel No. 5 perfume.

The Brazilian supermodel will take over from Brad Pitt to front the scent, and has been filming an advert with Baz Luhrmann to promote it in Sagaponack, New York state.

According to WWD, Gisele was chosen to represent the brand because of her "natural beauty and modern femininity." After initial filming last week, the model will film further shots in New York City.

Baz is also no stranger to directing adverts for Chanel No. 5 as he previously helmed a 2004 campaign for the fragrance featuring Nicole Kidman. Victoria's Secret beauty Gisele, who has two children - Benjamin, four, and 17-month-old Vivian - with her husband, NFL star Tom Brady, may be an internationally famous model, but she's not afraid to muck in and clean out the chicken run at her home in Los Angeles. "I have a beautiful garden where I raise chickens. We have very little waste because the chickens eat all of the vegetable scraps, and anything they won't eat, I put in my compost pile with the chicken poo," she explained.