Perfume campaigns are still all the rage (just ask Hayden Christensen, Enrique Iglesias, and Justin Timberlake!), and Demi Moore is hopping right onto that trend, fronting the ad campaign for Helena Rubinstein’s latest fragrance.

While she doesn’t necessary fit the title of the alluring perfume, “All You’ve Ever Wanted” (I mean, ever since she got hitched, does anyone care?), Moore fits perfectly in the photo. Well, if you don’t count that awkward arm holding the bottle. And who’s that weird guy by her neck? Where’s Ashton!

The company picked Demi because she is “passionate, entrancing, seductive and in control—these are the bold qualities that characterize the muse behind this fragrance.”

Items in the set, starting at $45 for a 6.6 oz lotion, can be found at Macy’s on November 1st.