What, me hurry? Here’s how quickly things can turn around. Last year, DC Comics reduced the frequency of MAD Magazine, the perennial humor magazine for snarky kids of all ages, from monthly to quarterly. They cited all the usual reasons.

Most bloggers jumped to the idea that DC had done little to actually brand MAD beyond a couple of spin-off magazines. There was no movie (except for a long-forgotten Animal House wannabe called Up The Academy which licensed only the MAD name, and that was 30 years ago), no animated series, no TV show (except for MADtv, which just licensed the name), and little to no merchandise. Oh, and only the most perfunctory of websites.

Jump ahead a year. There’s a change of management at DC. MAD’s frequency is pushed forward so that it’s now going to be bi-monthly.

And Cartoon Network this week announced that it’s going forward with a MAD Magazine-based animated sketch comedy show using some of the recurring MAD characters (like Spy Vs. Spy).

Well played, new DC management. Now where’s my DC Direct Roger Kaputnik bust?

[Artwork: Cover to MAD Magazine #503, on sale now and © DC Entertainment]