Jon Hamm has lashed out at Kim Kardashian again.

The hunky Mad Men actor - who recently called the reality TV star a "f***ing idiot" - says he doesn't want to be known simply as a sex symbol because then he "might as well be a Kardashian and have a sex tape," a reference to Kim's leaked erotic video with former boyfriend Ray J.

"The sexy thing is so ephemeral and meaningless other than in the world of selling magazines. Who cares, when it's reduced to just that? You might as well be a Kardashian and have a sex tape. It's not for me to define. It's exclusively in the purview of others and I can't remotely be a part of it. I guess it's better than the alternative. I mean, what's the opposite of a sex symbol? A person who makes children cry when they see their picture?"

Jon and Kim have been involved in a war of words ever since he blasted the Keeping Up With The Kardashians star for being famous for being stupid.