Was this the moment that started Michael Jackson‘s reported addiction to drugs?

Back in 1984, the King of Pop and his brothers filmed a commercial for Pepsi. Although earlier takes went off without a flaw, a sixth take went horribly wrong.

The exclusive footage obtained by Us Weekly shows the terrifying moment when poorly timed pyrotechnics set Jackson’s hair on fire. Unaware of the flames, the singer continued performing for several moments. He was later rushed by others on scene.

Jackson - who ultimately received 2nd and 3rd degree burns as a result of that incident - was prescribed a number of medications to deal with the pain.