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Friday September 12, 2008 4:08 pm

Political Fashion Trendsetters

Posted by Veronica Santiago Categories: Television, Style,

Sarah PalinMichelle Obama on The View

Had Hillary Clinton won the Democratic nomination, there’s a chance we would be talking about a demand on pantsuits right now. (Probably not, but it’s possible.) But since she wasn’t, the fashion focus has now been placed on the other females currently in the political spotlight.

Ever since Sarah Palin’s appearances at the Republic National Convention, interest in the candidate’s $375 glasses have reportedly quadrupled. According to Italee Optics Inc., the manufacturer is now having to produce the eyewear around the clock.

This news comes months after Michelle Obama appeared on The View in another must-have piece. Once it was revealed that her black-and-white dress was an off the rack item purchased at White House Black Market, the retailer was flooded with calls for the $148 garment.

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Wall Street Journal


Us Magazine

And while I don’t intend to compare either woman with Monica Lewinsky, this isn’t the first a figure related to politics has unintentionally promoted a product. The former White House intern’s 1999 interview with Barbara Walters turned out to be an unexpected financial bonanza for Club Monaco. The company was immediately overwhelmed by requests for their “Glaze” lipstick after that sit-down chat.

What do you think about all of this? Should we be concerned that appearance is taking too much of the focus these days…or just be happy that potential voters are even bothering to watch?



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