Perhaps when you're an entertainment reporter, you ought to Google the celebrity - as a precaution! - you're about to interview - before you make a mistake like KTLA anchor Sam Rubin did with Samuel L. Jackson.

Jackson appeared on the news show to promote his film Robocop when Rubin asked him about his Super Bowl commercial. The Avengers star quickly realized that Rubin mixed him up with The Matrix actor Laurence Fishburne - who did a Kia car commercial for the Super Bowl - and was even quicker to chastise RubIn: "What Super Bowl commercial? You're as crazy as the people on Twitter. I'm not Laurence Fishburne!"

Rubin apologized and attempted to change the subject when Jackson continued, "We don't all look alike! We may be all black and famous, but we don't all look alike! You're the entertainment reporter for this station, and you don't know the difference between me and Laurence Fishburne?... I'm the other guy, 'What's in your wallet,' I'm that guy. There's more than one black guy doing a commercial. I'm the 'What's in your wallet black guy, he's the car commercial black guy, Morgan Freeman is the other credit card black guy. You only hear his voice though, so you probably won't confuse him with Laurence Fishburne."

The KTLA anchor later apologized again on air: