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Why Carol Bartz failed as Yahoo CEO

Posted by Andru Edwards Categories: Corporate News, Features,

Carol Bartz fail

Yahoo's chairman of the board fired CEO Carol Bartz yesterday, to the shock of virtually no one, given both Yahoo's troubles and her notorious attitude. Bartz apparently got the news over the phone, and went right to her iPad to dash off a public message about the news. The company's CFO, Tim Morse, has taken over as interim CEO, stewarding a ship that has largely floundered under Bartz.

It's common for CEOs to make headlines, though Bartz often made them for the wrong reasons, to the point where if you saw a story about her, you could almost be sure it was some kind of gaffe. While Yahoo wasn't in the best shape when she took over, the company hasn't really "stabilized" like she wanted, and it doesn't appear much closer to achieving its apparent goal of re-inventing itself as a content provider and distributor, the search-engine wars largely ceded to Google. On top of that, her employees don't think much of her, giving Bartz a dismal 33 percent approval rate, according to Glassdoor.com. (Steve Jobs' rating, by comparison, was 97 percent when he resigned from Apple).

With the benefit of hindsight, the signs were there from the get-go. Bartz admitted that when she came on board she did so reluctantly, ultimately persuaded to take the job by Yahoo co-founder Jerry Yang. Her lucrative compensation was the topic of much discussion, and her initial statements about her plans for the company were anything but composed.

As time went on, Bartz' failures became more apparent. Her problems as CEO of Yahoo come down to three basic issues:

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Gallery: Why Carol Bartz failed as Yahoo CEO


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Carol Bartz fired from Yahoo CEO position

Posted by Andru Edwards Categories: Corporate News, News,

carol bartz fired

Carol Bartz has been future endeavored from her post as Yahoo! CEO, with CFO Tim Morse moving up to take over. Bartz didn't seem to be a good fit for Yahoo! in my opinion, as she failed to really set the company on any certain course since being named CEO back in January 2009. She notified all company employees with the following email:

To all,

I'm very sad to tell you that I've just been fired over the phone by Yahoo's Chairman of the Board.  It has been my pleasure to work with all of you and I wish you only best going forward.

Carol
Sent from my iPad

Interesting that she uses an iPad after trashing the device last year, no?

Gallery: Carol Bartz fired from Yahoo CEO position


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