Who knew Coke Zero would be in the forefront of gaming innovation? Last week, Coca-Cola released "the first ever location-based videogame" called LiveCycle.

LiveCyle is based on Disney's TRON: Legacy film and the premise of the game is to move around the real world real to create a Light Wall and derezz your opponents, and avoid being derezzed by theirs. The Coke Zero websites offers a trailer of the game which makes it seem like a pretty fun idea, though there is a lack of actually gameplay. Real gaming innovation or interactive advertising? You decide! Play the game and let us know in the comments!

Live Cycle is available in the iTunes stores for the low, low price of $0.00. Download it here.